Introduction
Few topics create more discomfort in nonprofit boardrooms than fundraising expectations.
One of the most commonly used tools to address this is the “give or get” policy—and also one of the most frequently misunderstood.
What Is a Give or Get Policy?
A give-or-get policy establishes a financial expectation for board members.
Each member is expected to:
- Contribute personally (“give”)
- Or secure donations from their network (“get”)
The purpose is to ensure that every board member participates in supporting the organization’s financial sustainability.
Why Organizations Use It
At its best, a give-or-get policy provides:
- Clarity of expectations
- Shared responsibility
- A baseline for engagement
It helps eliminate ambiguity around fundraising and reinforces the board’s role in revenue generation.
Why It Often Fails
Despite good intentions, many give-or-get policies fail in practice.
Common reasons include:
- Lack of clear communication
- No training or support
- Unrealistic expectations
- Overemphasis on compliance rather than engagement
When implemented poorly, these policies can create tension and disengagement rather than accountability.
A More Effective Approach
Instead of treating give-or-get as a rigid requirement, organizations should view it as part of a broader governance framework.
Best practices include:
- Setting clear, reasonable expectations
- Providing training on fundraising roles
- Offering multiple ways to contribute (introductions, hosting, advocacy)
- Emphasizing relationship-building over transactions
Conclusion
A give-or-get policy is not about pressure—it is about structure.
When implemented thoughtfully, it can strengthen board engagement and support sustainable fundraising.
